Digital Marketing is a dynamic field with new trends and updates rolling out at the blink of an eye. In order to keep a track of all the latest trends, it is important that we follow the industry influencers who are the first ones to come up with any information about these new trends. Not just that, following the digital marketing influencers also enable us to weed out the valuable information from the less valuable one. The influencers have gathered a huge fan base because of the simple manner in which they explain even the most complex digital marketing concept. Following these influencers would help you become a pro at any type of digital marketing and gain success with all your digital marketing efforts. Having said that, let’s have a look at the top 10 digital marketing influencers you must follow in 2017.
1. JEFF BULLAS: Jeff Bullas Internet Marketing Blog
Jeff Bullas is a well-known blogger, speaker, consultant, marketer, author, and strategist, who specializes in corporate as well as personal branding in the online world. His blogs throw light on social media, content & digital marketing along with smart marketing strategies for entrepreneurs. He was ranked No. 1 Global “Digital Marketing Influencer” in 2016 and is included in the Forbes’ “Top 20 Influencers of CMO’s” in 2017 as well along with a number of other achievements.
2. NEIL PATEL: Quicksprout Blog
With a large fan base, Neil Patel is one of the most powerful and loved digital marketing influencer in 2017. His blogs on digital marketing, especially, SEO, content development, and personal branding, offer an easy insight to a number of online marketing beginners as well as pros. He is also the co-founder of Hello Bar, Crazy Egg, and KISSmetrics which are some of the most famous platforms for digital marketers. One can also read his blogs on Entrepreneur, Huffington Post, Inc, Forbes etc.
3. JOHN RAMPTON: John Rampton Blog
Holding tightly to the third position in the list of Top 50 Global Online Influencers and the Top 10 Most Influential PPC Experts for the past 3 years, John Rampton is definitely one of the most influential digital marketing guru, entrepreneur, connector and a start-up aficionado. He founded Due.com that is currently helping more than 75,000 businesses in San Francisco in their marketing efforts.
4. RAND FISHKIN: The Moz Blog
SEOMoz, which is a familiar name for all the newbies and pros alike in internet marketing, is founded by Rand Fishkin. His blogs are the best place to solve any query related to SEO (search engine optimization). He has also written the book “The Art of SEO: Mastering Search Engine Optimization”, which acts as a complete guide for search engine optimization.
5. DANNY SULLIVAN: Search Engine Land
The founder/author of Marketing Land and Search Engine Land, Danny Sullivan is a reckoned name in the list of best digital marketers, specializing in search engines and search engine-based marketing, since 1996. His blogs on these search engine land offer great insights on all types of search engine based queries and marketing issues. Danny is also the Chief Content Officer at Third Door Media and the producer of Search Marketing Expo.
6. ANN HANDLEY: MarketingProfs
The co-founder of ClickZ.com and the Chief Content Officer at MarketingProfs, Ann Handley is one of the top women digital marketing influencers of all times. She is counted among the top 20 women bloggers even reckoned as the Most Influential Woman on Social Media by Forbes. Her posts are centrally related to LinkedIn, but also cover other aspects of online marketing.
7. NICOLAS COLE: Quora
One of the top most Quora writers with more than 20 million article views to his name, Nicolas Cole is certainly one of the most influential digital marketers who must be followed in 2017. He is a well-known entrepreneur, author, strategist and a musician as well. His blogs on digital marketing and other life-related topics are loved by his followers. One can find a number of blogs written by Nicolas on Huffington Post, TIME, Forbes, Business Insider, Fortune and many other high-authority platforms.
8. BARRY SCHWARTZ: Search Engine Roundtable
Barry Schwartz is the editor of Seroundtable, which is not a new name for digital marketers. It is popular as the “pulse of the search marketing community” and offers amazing ideas and solutions to the problems about various search engines and search engine marketing. All the Google algorithm updates that have been rolled out till date have been first and foremost announced by Barry only through his news editor column at Search Engine Land.
9. BRIAN D. EVANS: BDE Ventures and Influencive
With a huge following on social media, Brian D. Evans is one of the most popular digital marketers among the youth. He has established himself as one of the many young and powerful entrepreneurs who have accomplished a number of goals in very less time. His fan following include millions of young entrepreneurs and his BDE Ventures is counted among the 25 fastest growing advertising and marketing agency in America.
10. LARRY KIM: WordStream
The founder of WordStream, Larry Kim started out with online marketing, especially advertising, in the year 2007 and today he has carved his niche in the world of digital marketing. WordStream, which is an internet consulting service provider company, that also sells sell search engine marketing automation software. His blogs carry informative and factual insights about all types of digital marketing, throwing a special light on online advertising.
These were the top 10 digital marketing influencers who offer great insights on all the digital marketing concepts with ease. Apart from them, you can also follow Heidi Cohen, Deep Patel, Avinash Kaushik, Scott Stratten, Brian Fanzo, Murray Newlands and Grant Cardone among many others.